The United States has Ford, Germany has Volkswagen, Japan
has Toyota. And Hermit state North Korea has Pyeonghwa Motors, run by the
regime of Kim Jong-un.
The company produces a tiny number of vehicles at its
factory in the city of Nampo, a seaport on North Korea’s west coast. At its
sole dealership in the capital Pyongyang, visitors can view its lineup up
close, take a test drive and even purchase spare parts.
Andray Abrahamian, research director at North Korea-focused
nonprofit Choson Exchange, visited the showroom last month, and provided Mashable brochures
on the current selection of 25 models:
The promotional materials list specifications such as fuel
consumption and max speed for models with names such as “Cuckoo” and “Land of
Korea.”
Though, despite their powerful-sounding nameplates, the cars
are decidedly lacking in the horsepower department. In fact, most produce
around 80 or fewer horsepower. To put that into perspective, the best-selling
car in America, the Toyota Camry produces 178 horses.
What the cars lack in off the line oomph, though, they more
than make up for with distinctive styling. While some look like Kia or VW
rip-offs, others seem to have been conceived during a toddler's fever dream.
That grey SUV thing is especially questionable.
“If there is a parking lot with a couple dozen cars, at
least a couple will be Pyonghwa,” Abrahamian says.
He says the vehicles advertised were priced at $10,000 to
$30,000, and mostly appeared to be built from knock-down kits (things that are
manufactured in one country but sent to another for final assembly) — in
keeping with Pyeonghwa Motor’s beginnings, when its cars were known to be based
on models from Fiat and Chinese carmaker Shuguang, also known as SG Automotive.
Pyeonghwa Motors, whose name is Korean for “peace,” was
formed in 1999 out of a partnership between South Korea’s controversial
Unification Church and Ryonbong General Corp., a corporation controlled by the
North Korean government.
Reverend Sun Myung Moon, the late leader of the church,
preached against communism, but saw the joint venture as a way to foster peace
and reconciliation between North and South Korea, which had been locked in a
tense standoff since the division of the peninsula after World War II.
In 2013, the church transferred full ownership to North
Korea, following complaints about poor sales and meagre profits. Since then,
information about the firm — like most things in North Korea — has been hard to
come by. There's been even less official information released from the firm,
and no one who has visited has been allowed to report about its internal
workings.
What is certain is that Pyeonghwa’s operations are small.
Abrahamian said one staff member at the dealership told him it produced 1,600
cars last year. In 2011, the carmaker, which then had a South Korean office, reported that it made 1,450 cars that year.
Simon Cockerell, general manager of North Korea travel
company Koryo Tours, said the cars make up a sizable minority of the vehicles
on the country’s streets, where imports are more commonly seen.
“I would estimate around 10 to 20% of the cars in Pyongyang
are Pyeonghwa vehicles,” he said. “In the other cities and countryside, it's
not as high a proportion. Overall, they are reasonably common."
While billboards lauding the automaker are among the only
advertisements in the country, most North Koreans can only dream of actually
owning one of its cars. Not only does most of the population live in dire
poverty, the regime heavily restricts private car ownership to a select few.
Even though visitors to the capital say traffic in Pyongyang has increased
considerably in recent years, vehicles still remain few and far between
throughout the country.
Source:Mashable
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