Reports suggest that Samsung may be about to release three
separate models of the Galaxy S7 when it goes public. The next generation
Samsung smartphone will be considered a flagship for the Korean corporation,
and will play its usual role of competing with the Apple iPhone series. This has become an increasingly
challenging task for Samsung in recent years, and this is reflected in the fact
that the company has experienced a decline in profits for the last seven
consecutive financial quarters.
Samsung optimism
However, Samsung is optimistic about breaking this trend in
the existing fiscal quarter, as the Korean corporation benefits from a positive
response to its recent device releases. Nonetheless, there is pressure on sales
of Galaxy devices, and the Galaxy S7 in particular, with the iPhone series
still considered the world’s premier smartphone, and affordable Android
variants eating into its market share in the East Asian marketplace in
particular.
With this in mind, it seems that Samsung is shaping up to
release three variants of the Galaxy S7 simultaneously, with the idea of
broadening the appeal of the Galaxy S range. This idea has been leaked from
sources close to the Vietnamese supply chain that is essential to the Samsung
operation, with Android-centric media picking up on the rumor.
According to the suggestions from close to the Samsung
supply chain, three units, mooted to be entitled Galaxy S7, Galaxy S7 Edge and
Galaxy S7 Edge+, we’ll all be released at the same time. Each of the three
handsets will be intended to appeal to a different sector of the market, with
the Galaxy S7 Edge+ possibly considered the premium handset of the three.
Reports last year indicated that Samsung is intending to significantly ramp up
the number of curved screen units that it produces in the next generation of
the Galaxy S7, and that this will become an increasingly mainstream technology.
iPhone advantage
By grouping its consumer devices together in the early part
of the year, there is the possibility that the Korean electronics giant could
gain a significant advantage over the iPhone 7. Certainly this will be central
to Samsung’s thinking, with the iPhone 7 expected to follow late in Q3. This
would then enable Samsung to concentrate on the development of the
Galaxy Note 6 in the latter half of 2016, very much branding this phablet as a
business phone against the iPhone range.
The problem with this particular plan would seem to be that
it makes the Galaxy S6 Edge+ obsolete rather rapidly. Samsung would, of course,
argue that to describe the device as ‘obsolete’ was something of an
exaggeration, and this is perhaps a fair point. But considering that the
handset was released just six months ago, Samsung would have to engage in some
effective PR if it is not to alienate people who purchased that device
believing it to be state of the art.
Indeed, releasing a sequel to the Galaxy S6 Edge+ so quickly
would communicate something of a worrying message to fans of the Android
series. One of the advantages of the iPhone is that Apple ensures that the
range is only updated on an annual basis. This makes the smartphone an
extremely dependable option for its legions of users. By releasing the Galaxy
S7 Edge+ so quickly, Samsung is effectively indicating that it may choose to
upgrade any device range at any time; hardly an encouraging message for
consumers wanting value for money.
The decision would also represent an alteration in the
general Samsung policy of separating releases into smartphones and phablets.
This would be another change in policy for Samsung, which may not seem hugely
significant in itself, but this is becoming a repetitive story for the
corporation. Generally speaking, consumers are encouraged by seeing a
consistent policy from a company; frequent fluctuations suggest instability and
a lack of direction.
Triple Galaxy S7
release logical
It does seem, though, that there is a certain logic in
grouping all of the Galaxy S7 releases together. If Samsung has had a weakness
in recent years, it is that its product ranges have become too obtuse. Everyone
knows what to expect from the iPhone series, whereas the Samsung Galaxy range
has been somewhat haphazard over the last couple of years. Although this would
be another change to the Samsung strategy, it does seem to be a natural one,
and a decision that could simplify the range in the eyes of consumers.
Although Samsung may be looking to unify the Galaxy S7
series, it seems that there is still room for diversity within its ranks.
Reports have already indicated that there will be more than one variant of the
Galaxy S7 when it is released, with a model featuring the Exynos 7422 processor
to be released in India. Other murmurings have suggested that models released
in Korea, China and even Europe will be equipped with theExynos 8890 chipset. Other territories are being linked
with the Qualcomm Snapdragon range.
Galaxy S7 camera and
spces
Galaxy S7
may feature a dual-camera setup. Camera technology is set to be even more
important than usual in 2016, with Apple supposedly considering a similar
dual-camera approach as one of its possible options for the iPhone range. The
iPhone 7 has also been linked with a professional standard DSLR snapper, as
well as a unique periscope design.
The 20-megapixel
sensor that is being linked with the Galaxy S7 will be packed with 1.0
micron-sized pixels. It is thought that this technology will have the ability
to utilize less power, and Samsung has already been working on ensuring that
its low-light shooting capabilities are also improved.
We could also see a Galaxy S7 featuring a magnesium alloy
and glass exterior, as Samsung rebuild the concept following on from the Galaxy
S6 series. Rumors abound that this flagship smartphone may appear before the
Mobile world Congress in Barcelona, indicating a January launch for the new
Samsung handsets
Source: ValueWalk
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