Sometimes, a social media faux pas is more than
embarrassing. Failing to police your online behavior could get you into big
trouble at work if you’re not careful. An ill-timed tweet or a thoughtless
Facebook post might earn you a stern talking-to from your boss. In the
worst-case scenario, a social media blunder might cost you your job.
Everyone’s heard the stories of people who’ve been fired because of their social media screw-ups.
But until you find yourself in the hot seat, it’s easy to forget that your
actions online may come back to haunt you.
“Social media is now so woven into the fabric of young
people’s lives that they forget not everything is suitable to put out there,”
Alison Green, a former hiring manager who runs askamanager.org, told Time.
A healthy dose of common sense is usually enough to stop
most social media blunders before they start. Yet given our culture of constant
sharing, it’s easy for a momentary lapse in judgement to turn into a big
problem. Short of shutting down all your profiles, your best approach is to
think before you post. That should help you avoid these seven big social media
screw-ups, which are potential career killers.
1. Making racist, sexist, or other offensive comments
Posting inflammatory content online is a quick route to a
pink slip, a lesson many people have learned the hard way. Back in 2013, PR rep Justine Sacco tweeted an insensitive comment about
AIDS just before getting on a plane to South Africa. By the time she landed a
few hours later, her job was history and her reputation was toast. That’s how
quickly things can spin out of control.
Sacco’s hardly the only person who’s had a career go up in
smoke because of an offensive or thoughtless post. In Little Rock, Ark., the
owner of travel agency fired an employee for making homophobic comments online. The employee’s remarks
were not only offensive, but they were costing the company business.
Policing what an employee says outside of work may seem
unfair, no matter how despicable their comments. But a company that ignores
those comments may be putting themselves at risk.
“[Employers] are required by law to maintain a diverse and
respectful workplace,” Nicholas Woodfield, an attorney with The Employment Law
Group in Washington, D.C., told the Associated Press.
2. Complaining about your job
Everyone needs to vent sometimes, but publicly sharing your
true feelings about your job on social media can land you in hot water. While
valid complaints about working conditions are protected speech in many cases,
according to the National Labor Relations Board (NLRB), general gripes
about your boss probably aren’t.
Employees are allowed to engage in “concerted activity” to
improve their pay and working conditions, says the NLRB. So, when a group of
construction workers posted a YouTube video sharing their concerns about unsafe
working conditions, the NLRB said they were within their rights to do so. But
if your complaint is that your job is boring or your boss is a jerk, you should
probably keep it to yourself.
“Be very careful what you write,” Kathleen Lucas, labor and
employment attorney at Lucas Law Firm in San Francisco, told the San Francisco Chronicle. “Not only can there be
consequences, you can really create a problem in your workplace.”
3. Sharing confidential information
Say your company is planning a merger that hasn’t been formally
announced yet, but you tweet something that gives away the big news. Or a big
deal you’ve been working on falls apart and you post about your disappointment
on LinkedIn, even though your bosses would prefer to keep the news under wraps.
“[O]ften employees don’t recognize the crossover between
their professional and personal worlds and the ways that seemingly personal
updates can reveal business information,” noted Inside Counsel, a magazine for corporate lawyers.
4. Posting something stupid on behalf of your company
It pays to think twice about what you post if you’re in charge
of your company’s social media. Just ask the American Apparel employee who tweeted a photo of the Challenger explosion to mark
the Fourth of July (it turns out the employee, who was born after 1986, didn’t
realize they were sharing a photo of a national tragedy). Or the Houston
Rockets employee who posted a tweet with some inappropriate emojis during the playoff series
with the Dallas Mavericks (the employee was later fired).
If you’re tweeting or sharing on behalf of your employer,
remember that whatever you do reflects on them. While some mistakes are truly
innocent, post anything wildly out of line and you’re likely to be shown the
door.
5. Sharing when you should be working
“Are you blogging or Facebooking during work hours when you
shouldn’t be? Your boss or a vindictive, catty co-worker can easily catch on,
landing you a warning or a meeting with the HR department,” CEO and co-founder
of Strikingly.com David Chen told CIO.
6. Posting drunk photos from work gatherings
You and your co-workers hit the bar after a long day at the
office, and everyone indulges in a few too many drinks, including your boss.
You snap a few goofy picks of everyone and share them on Instagram, not thinking
anything of it. That is, until the next day, when your boss sobers up and isn’t
so happy that those photos are out there in the world for anyone to see.
When it comes to work gatherings that involve alcohol,
remember that the rules are different from hanging out with friends. The best
move is to stay sober, but if you do find yourself a little tipsy at an office
gathering, try to keep your phone in your pocket.
“In college, getting drunk is rewarded. But when you’re in a
workplace, there are different consequences,” Michael Ball, founder of
CareerFreshman.com, told NBC News.
7. Broadcasting your job search
“[Your boss] will assume that you’re unhappy and worst case
scenario, may start taking steps to terminate you. Supervisors want employees
who are committed to the job, not to a job search,” Andy Teach, the author of From
Graduation to Corporation, told Forbes.
That doesn’t mean you should take your job search offline,
or give up looking for a new position. After all, you’ll find it easier to get
hired if you’re currently employed. You just need to be savvy about your social
media moves. Adjusting your LinkedIn privacy settings will help you keep your job
search secret from your boss and coworkers.
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